Principles Of Marketing (Record no. 20115)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00373nam a2200157Ia 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 KOT-P |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Kotler,Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Principles Of Marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | Prentice-Hall Of India P Ltd. |
| Year of publication | 1988 |
| Place of publication | Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 774 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Commerce |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Commerce | St. Stephen's College | St. Stephen's College | PG Library | 30/06/2013 | 75.00 | 658.8 KOT-P | 18571 | Books |