Promotion And Integrated Marketing Communications (Record no. 24020)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00379nam a2200145Ia 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 SEM-P |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Semenik,Richard J |
| 245 ## - TITLE STATEMENT | |
| Title | Promotion And Integrated Marketing Communications |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | Thomason Learning |
| Year of publication | 2002 |
| Place of publication | Australia |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 582 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Commerce |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Commerce | St. Stephen's College | St. Stephen's College | PG Library | 30/06/2013 | 659.1 SEM-P | 26253 | Books |