Marketing Management (Record no. 26049)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00427nam a2200157Ia 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 KOT-M |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Jha,Mithileshwar;Kotler,Philip;Koshy,Abraham |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 13 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | Prentice-Hall Of India P Ltd. |
| Year of publication | 2009 |
| Place of publication | New Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 984 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Commerce |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | General Management - Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Commerce | St. Stephen's College | St. Stephen's College | General Collection | 30/06/2013 | 658.8 KOT-M | 30543 | Books |