TY  - BOOK
AU  - Aaker , David A;Batra, Rajeev;Myers, John G
TI  - Advertising Management
U1  - 659.1 AaK-A 
PY  - 1994///
CY  - New Delhi
PB  - Prentice-Hall Of India P Ltd.
KW  - Advertising
KW  - Commerce
ER  -