TY  - BOOK
AU  - V. Radha;P.T.Oommen;N.S.Nair
TI  - Marketing Management
U1  - 658.8 RAD/M 
PY  - 1999///
CY  - Chennai
PB  - Prasanna& Co
KW  - Commerce
N1  - UGC XI PLAN
ER  -