000			00379nam a2200145Ia 4500
008			130629s9999 xx 000 0 und d
082			_a659.1 SEM-P
100			_aSemenik,Richard J
245			_aPromotion And Integrated Marketing Communications
260			_bThomason Learning _c2002 _aAustralia
300			_a582
650			_aAdvertising
650			_aCommerce
942			_cBK
999			_c24020 _d24020